The Principles of Persuasion: How to increase conversion with Cialdini’s Techniques

On its website, Betfair claims to be the leading online betting exchange in the world. They have a unique system that allows betters to set odds among themselves, removing the need for a bookie to payout the winner. Visual Website Optimizer helped Betfair increase conversion by 7%. They used three principles of persuasion techniques to … Read more

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