The long-term benefit of search engine optimization is the major reason why many website owners choose to focus on Local SEO instead of paid advertising. However, when business revenue dips, search marketing is usually the first to go. Which leads us to the question – is SEO worth it for small businesses? The truth? You … Read more
SEO is tied to the fabric of the internet. You do it without realising it. It’s more than just choosing keywords and creating content around them. It has evolved into entities, semantics and keywords based on search intent. SEO is everything you do to rank high on search engines. Most people never go beyond … Read more
With over 160 billion search queries every month, Google can make or break your business. Business owners go to sleep at night dreaming of reaching the coveted top spot. Those at the top continuously work hard to keep you from taking over. They spend a huge portion of their revenue on paid advertising and SEO … Read more
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