Impossible Is Not a Word
When You OWN Topics,
Not Keywords
The 10X topic authority course is the blueprint for content marketers who want to dominate their niche
Say Goodbye to Random Acts of Content that Don’t Drive Results
You’ve been obsessing over your money keywords. Worried about how to jump past your competitors in ranking for those valuable phrases that leads to a purchase. You’ve watched from the sidelines as they bragged about their traffic numbers, engagement levels and lead generation.
But you’re afraid to ask the big question… how the heck are they ranking for so many keywords?
In a bid to catchup, you’ve copied their strategy, writing random articles, and pressuring your team to crank out more content because you believe it will do the trick.
Not surprisingly, it doesn’t work because:
- Mismatched pieces of blog posts are not a strategy
- A 5k guide is not a strategy
- Cranking out five blog posts a week is not a strategy
10x Topic Authority Is The Holistic Approach to Content Marketing
A topic cluster is how brands like HubSpot built authority around massive keywords like ‘inbound marketing’.
It’s how marketers create content that leads the user from the point of entry in the buyer journey until they’re ready to make a purchase.
Rather than ranking for one keyword, you’re adopting a holistic approach to own the topic and rank for most of the key phrases related to your primary keyword.
Done right, a topic cluster helps you to plug holes in your content strategy, connect the dots in you funnel and lead users organically through the sales funnel with helpful content.
Reviews from Topic Cluster Training
“I purchased Chima Mmeje’s 10X Topic Cluster Course and it has literally changed the entire scope of my SEO and content strategy.
A few things that have happened since I bought the course:
I’m confident in the topic I’m building authority in.
I’m working with my team to hustle smarter. not harder by repurposing all of our old content to fit our new cluster strategy.
I already have three long-form topics mapped out and written for May Launch!”
Marketing & Events Producer
What You’ll Learn in the 10x Topic Authority Course
Lesson 1
What is a topic cluster and why do you need one?
Before deep diving into building topic clusters, this introductory video explains what is a topic cluster using examples of popular models to simplify key terms. You’ll also learn the basic principles of using topic clusters to stay top of your buyer’s mind and close content gaps.
Lesson 2
Doing the research for a topic cluster
Research is the first and most important step of building a holistic topic cluster.
Learn how to map content to the stage of the buyer’s journey, conduct keyword/competitive research, perform content audit and use Google tools for deeper insight.
Lesson 3
Using SEO tools to build your cluster
Tools are the life blood of every great SEO and content marketing strategy.
You’ll learn how to extract data from SEMrush, Keywords Everywhere and other resources to help you gather data for your cluster.
Lesson 4
What should go into your cluster?
You’ve got the data, now it’s time to build the cluster. This video shows you which rows and columns to have in your topic cluster and how to fill it up with data based on search intent and your ideal buyer.
Lesson 5
Build a cluster with me
Rather than give you a sample template and leave you to your own devices, I’m building a cluster from scratch in this video. You’ll understand what influences my decision making when adding topics and keywords to the cluster.
Lesson 6
How to create an SEO content outline
In this video, I picked a topic from the sample cluster and walk you through the process of creating a thorough SEO content brief that satisfies search intent and is optimized to rank.
Lesson 7
Measuring the success of your topic cluster
Tracking and measuring results helps you know what’s working or needs fixing. In this video, I’ll show you how to use tools like SEMrush, Keywords Everywhere, Buzzsumo, Google Analytics and Search Console to track and measure the performance of your topic cluster.
Three Bonus Resources
Bonus 1
A topic cluster template to help you implement everything you’ve learned
Bonus 2
The rate sheet I used to sell my first cluster for $1,000 so you can recover your money fast!
Bonus 3
How To Sell Topic Clusters
Topic clusters is not a conversation that comes up when content marketers or writers are speaking with clients. Since I want you to recoup every penny you’ve spent on this training, I’m going to show you two simple things I do to sell topic clusters.
PS: I sold my first cluster for $1,000, which means you’ll recoup your investment if you sell your first cluster at the same price!
This is What Happens When You
Take the 10X Topic Authority Course
- Close content gaps in your sales funnel
- Watch your traffic quadruple as you rank for relevant keywords you weren’t even targeting
- Move your readers faster through your sales funnel with the right content
- Become an easily recognizable brand name in your industry
- Get invited to more podcasts, webinars and speaking engagement as a direct result of authority building
- Enjoy higher conversion rate when your readers take action
- Switch from obsessing over keywords and search volume to creating helpful content that drives measurable results
- Link building is easier with more features and interview requests than you can handle
- Never run out of social media content with a ton of repurposed content waiting to go live
Who Should Take This Topic Cluster Training?
Heads of content teams frustrated
with their lack of results
Ambitious content marketers that
want to own topics, not just rank
for a keyword
Content marketers looking for a
new way to create content that delivers results
Content leads who have a genuine
desire to help their audience solve
problems
10% of All Profit Will Be Donated to The
Freelance Coalition for Developing Countries
The freelance coalition for developing countries is a project for freelancers living in
developing countries. The goal is to bridge the gap in skill and earning between:
Freelancers in developed countries who donate time and resources and
Freelancers in developing countries who receive the donation to upskill and start
charging their worth.
When you buy this course, you’re also giving back to empower freelancers who can’t pay for expensive
programs or get the skills they need to grow a freelance business.
About Me
My name is Chima Mmeje and I’m an SEO Copywriter and Content Strategist. I help SaaS and tech brands to build topic clusters, execute their SEO content strategy and update poorly-performing content to rank better on search engines. Personally, I’ve used this topic cluster strategy to build authority as a top SEO copywriter. Some of my clients include Wix, Sensu, Remitly and EngageBay CRM.
I shared part one of the 10X Topic Authority Course at
the SEO Mastery Summit and here’s what people said
Lightbulbs of ideas went off in my head while watching the video
“Before listening to Chima, connecting the buyer’s journey to keywords wasn’t something I thought about, so this is brilliant! Seeing it in action was even more valuable. Lightbulbs of ideas were going off in my head as I heard Chima talk about a holistic approach to content and keywords. This is gonna help a ton with a digital product I have in the works plus creating content strategy for my clients.”
Che Chengsupanimit
Copywriter for health and wellness brands
A process to help you win the game of keywords and topic authority
“Just when you think you can’t deal with topic clusters, Chima comes up with a down-to-earth process to help you win in the game of Keywords and authority.
When I first heard about topic clusters, it seemed like the toughest part of SEO. However, Chima’s teaching has shown me an easier way to achieve faster results with SEO. It’s a must watch for every website owner, content marketer and SEO writer!“
Joshua Agaba
SEO Copywriter and Content Strategist
Best Offer
10X Topic Authority Course
Plus One Hour Consultation
$500
- 8 Downloadable videos to watch at your convenience
- 96 minutes of topic cluster training that covers the entire process from research to execution
- A free topic cluster template that also functions as a collaborative content calendar to work with your teammates
- Free training on how to create SEO-optimized content briefs
- One-hour consultation where I’ll go over your completed cluster, tell you what’s missing and how to make it better. Valued at $500 when booking through my rate card, you’ll save $300 with this course.
10X Topic Authority Course
Only
$300
- 8 Downloadable videos to watch at your convenience
- 96 minutes of topic cluster training that covers the entire process from research to execution
- A free topic cluster template that also functions as a collaborative content calendar to work with your teammates
- Free training on how to create SEO-optimized content briefs
Frequently Asked Questions About the 10x Topic Authority Course
Who is this Course for?
What tools do i need to practice what i learn?
Can i share the videos with my friends and colleagues?
Will i get a refund if i don’t like the training?
Is there an expiry date on the paid consultation?
You have two chances to schedule a meeting. If you don’t show up the second time, you’ll forfeit the paid consultation
I’m just getting started with content marketing, won’t this be overwhelming?
Will i start ranking immediately after i complete this course?
How long will it take to complete the course?
Why can’t i learn this stuff on YouTube or a blog post?
Heck, there are thousands of blog posts and videos to sift through. Do you really want to spend time finding gold in the ocean or do you want practical training from an expert?
