Impossible Is Not a Word

When You OWN Topics,
Not Keywords

The 10X topic authority course is the blueprint for content marketers who want to dominate their niche

Say Goodbye to Random Acts of Content that Don’t Drive Results

You’ve been obsessing over your money keywords. Worried about how to jump past your competitors in ranking for those valuable phrases that leads to a purchase. You’ve watched from the sidelines as they bragged about their traffic numbers, engagement levels and lead generation.

But you’re afraid to ask the big question… how the heck are they ranking for so many keywords?

In a bid to catchup, you’ve copied their strategy, writing random articles, and pressuring your team to crank out more content because you believe it will do the trick.

Not surprisingly, it doesn’t work because:

  • Mismatched pieces of blog posts are not a strategy
  • A 5k guide is not a strategy
  • Cranking out five blog posts a week is not a strategy

10x Topic Authority Is The Holistic Approach to Content Marketing

A topic cluster is how brands like HubSpot built authority around massive keywords like ‘inbound marketing’.

It’s how marketers create content that leads the user from the point of entry in the buyer journey until they’re ready to make a purchase.

Rather than ranking for one keyword, you’re adopting a holistic approach to own the topic and rank for most of the key phrases related to your primary keyword.

Done right, a topic cluster helps you to plug holes in your content strategy, connect the dots in you funnel and lead users organically through the sales funnel with helpful content.

Reviews from Topic Cluster Training

“I purchased Chima Mmeje’s 10X Topic Cluster Course and it has literally changed the entire scope of my SEO and content strategy.

A few things that have happened since I bought the course:

I’m confident in the topic I’m building authority in.

I’m working with my team to hustle smarter. not harder by repurposing all of our old content to fit our new cluster strategy.

I already have three long-form topics mapped out and written for May Launch!”

Shamigne graves bought the topic cluster course
Shampaigne Graves

Marketing & Events Producer

What You’ll Learn in the 10x Topic Authority Course

Lesson 1

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What is a topic cluster and why do you need one?

Before deep diving into building topic clusters, this introductory video explains what is a topic cluster using examples of popular models to simplify key terms. You’ll also learn the basic principles of using topic clusters to stay top of your buyer’s mind and close content gaps.

Lesson 2

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Doing the research for a topic cluster

Research is the first and most important step of building a holistic topic cluster.
Learn how to map content to the stage of the buyer’s journey, conduct keyword/competitive research, perform content audit and use Google tools for deeper insight.

Lesson 3

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Using SEO tools to build your cluster

Tools are the life blood of every great SEO and content marketing strategy.
You’ll learn how to extract data from SEMrush, Keywords Everywhere and other resources to help you gather data for your cluster.

Lesson 4

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What should go into your cluster?

You’ve got the data, now it’s time to build the cluster. This video shows you which rows and columns to have in your topic cluster and how to fill it up with data based on search intent and your ideal buyer.

Lesson 5

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Build a cluster with me

Rather than give you a sample template and leave you to your own devices, I’m building a cluster from scratch in this video. You’ll understand what influences my decision making when adding topics and keywords to the cluster.

Lesson 6

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How to create an SEO content outline

In this video, I picked a topic from the sample cluster and walk you through the process of creating a thorough SEO content brief that satisfies search intent and is optimized to rank.

Lesson 7

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Measuring the success of your topic cluster

Tracking and measuring results helps you know what’s working or needs fixing. In this video, I’ll show you how to use tools like SEMrush, Keywords Everywhere, Buzzsumo, Google Analytics and Search Console to track and measure the performance of your topic cluster.

Three Bonus Resources

Bonus 1

A topic cluster template to help you implement everything you’ve learned

bonus1

Bonus 2

The rate sheet I used to sell my first cluster for $1,000 so you can recover your money fast!

bonus2

Bonus 3

How To Sell Topic Clusters

Topic clusters is not a conversation that comes up when content marketers or writers are speaking with clients. Since I want you to recoup every penny you’ve spent on this training, I’m going to show you two simple things I do to sell topic clusters.

PS: I sold my first cluster for $1,000, which means you’ll recoup your investment if you sell your first cluster at the same price!

This is What Happens When You
Take the 10X Topic Authority Course

  • Close content gaps in your sales funnel
  • Watch your traffic quadruple as you rank for relevant keywords you weren’t even targeting
  • Move your readers faster through your sales funnel with the right content
  • Become an easily recognizable brand name in your industry
  • Get invited to more podcasts, webinars and speaking engagement as a direct result of authority building
  • Enjoy higher conversion rate when your readers take action
  • Switch from obsessing over keywords and search volume to creating helpful content that drives measurable results
  • Link building is easier with more features and interview requests than you can handle
  • Never run out of social media content with a ton of repurposed content waiting to go live

Who Should Take This Topic Cluster Training?

Heads of content teams frustrated
with their lack of results

Ambitious content marketers that
want to own topics, not just rank
for a keyword

Content marketers looking for a
new way to create content that delivers results

Content leads who have a genuine
desire to help their audience solve
problems

chima-blue

10% of All Profit Will Be Donated to The
Freelance Coalition for Developing Countries


The freelance coalition for developing countries is a project for freelancers living in
developing countries. The goal is to bridge the gap in skill and earning between:
Freelancers in developed countries who donate time and resources and
Freelancers in developing countries who receive the donation to upskill and start
charging their worth.

When you buy this course, you’re also giving back to empower freelancers who can’t pay for expensive
programs or get the skills they need to grow a freelance business.

About Me

My name is Chima Mmeje and I’m an SEO Copywriter and Content Strategist. I help SaaS and tech brands to build topic clusters, execute their SEO content strategy and update poorly-performing content to rank better on search engines. Personally, I’ve used this topic cluster strategy to build authority as a top SEO copywriter. Some of my clients include Wix, Sensu, Remitly and EngageBay CRM.

I shared part one of the 10X Topic Authority Course at
the SEO Mastery Summit and here’s what people said

Lightbulbs of ideas went off in my head while watching the video

Before listening to Chima, connecting the buyer’s journey to keywords wasn’t something I thought about, so this is brilliant! Seeing it in action was even more valuable. Lightbulbs of ideas were going off in my head as I heard Chima talk about a holistic approach to content and keywords. This is gonna help a ton with a digital product I have in the works plus creating content strategy for my clients.”

Che Chengsupanimit
Copywriter for health and wellness brands

A process to help you win the game of keywords and topic authority

Just when you think you can’t deal with topic clusters, Chima comes up with a down-to-earth process to help you win in the game of Keywords and authority.
When I first heard about topic clusters, it seemed like the toughest part of SEO. However, Chima’s teaching has shown me an easier way to achieve faster results with SEO. It’s a must watch for every website owner, content marketer and SEO writer!

Joshua Agaba
SEO Copywriter and Content Strategist
1
Best Offer

10X Topic Authority Course
Plus One Hour Consultation

$500


  • 8 Downloadable videos to watch at your convenience
  • 96 minutes of topic cluster training that covers the entire process from research to execution
  • A free topic cluster template that also functions as a collaborative content calendar to work with your teammates
  • Free training on how to create SEO-optimized content briefs
  • One-hour consultation where I’ll go over your completed cluster, tell you what’s missing and how to make it better. Valued at $500 when booking through my rate card, you’ll save $300 with this course.
2

10X Topic Authority Course
Only

$300


  • 8 Downloadable videos to watch at your convenience
  • 96 minutes of topic cluster training that covers the entire process from research to execution
  • A free topic cluster template that also functions as a collaborative content calendar to work with your teammates
  • Free training on how to create SEO-optimized content briefs

Frequently Asked Questions About the 10x Topic Authority Course

Who is this Course for?

Digital marketers, content marketers and heads of content division who’ve heard about topic clusters but aren’t sure how to implement this strategy

What tools do i need to practice what i learn?

I used SEMrush, Frase, Keywords Everywhere, Google Docs and Buzzsumo as resources. You can sign up for a free trial when taking the course to really make the lessons stick

Can i share the videos with my friends and colleagues?

I put a ton of work into this course. It has taken months to get everything together. When you share my work with your friends for free, you’re taking food from my mouth. If you like the course, please share the link with them so they can make a legitimate purchase too.

Will i get a refund if i don’t like the training?

Nope, no refunds. This is a downloadable course, so only buy it if you’re serious about learning how to use topic clusters to become an authority in your niche

Is there an expiry date on the paid consultation?

Yes, you have six months from the date of purchase to schedule the paid consultation for the 10X topic authority course. After six months, the paid consult expires

You have two chances to schedule a meeting. If you don’t show up the second time, you’ll forfeit the paid consultation

I’m just getting started with content marketing, won’t this be overwhelming?

No, the knowledge you’ll gain in this topic cluster course will be the foundation of content creation for you.

Will i start ranking immediately after i complete this course?

NO. Absolutely nothing you learn about SEO can guarantee rankings. You’ll need to implement, test, track results and customize the strategy to fit your client’s needs

How long will it take to complete the course?

There are 8 videos totaling 96 minutes to go through. If you set aside a day, you should be able to complete the course with plenty of time to spare.

Why can’t i learn this stuff on YouTube or a blog post?

While there are tons of blog posts and YouTube videos that’ll teach you the basics, none of them take you through the entire process from audit, to research, planning, execution and tracking results

Heck, there are thousands of blog posts and videos to sift through. Do you really want to spend time finding gold in the ocean or do you want practical training from an expert?
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